Traffic that comes from Organic search gives you a competitive edge and creates a digital flywheel on Google – good, optimized content results to better search visibility, more clicks increase your website authority, and site authority offers your content better chances of ranking. It goes without saying that search results that appear organically are getting more traffic as more relevant and trustworthy than the websites that are paying a huge dollar to be included alongside those organic search results. You can rank your website either using SEO or making use of paid marketing strategies like PPC marketing to bring in the targeted cheap traffic.
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